Setting goals for reengineering projects

Goal definition

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Business Knowledge: …. A Global Strategy

The translation of missions, objectives and goals are frequently not communicated clearly from the boardroom to project levels in the organization. The structure for the translation is missing.
A key point is that all business operatives must have access to the same goal-related information.

Mission Statements

Broad ongoing enduring philosophy and direction:

Examples:

To maintain the highest possible worldwide market share.
To keep leadership in the domestic auto industry
To remain a prime contractor for U.S. military

Objective Statements

Perceived changes of state to accomplish missions:

Examples:

To create a highly technical trained work force
To achieve a high national financial rating
To become a leader in industrial chemical production

Goal Statements

Specific planned targets as quantifiable values and time periods to meet objectives:

Examples:

To increase the technical staff by 20% in two years
To establish a west coast facility this quarter
To acquire an existing product research organization in six months

Measurement:

Missions, Objectives, and Goals must all eventually be related to show their effect on the business units. Consequently, measurements are the base upon which all company knowledge and information must focus.