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1.
Start
with an open mind: Assume nothing. Study your customer, identify
their information needs and present the information in the language
and order they expect it.
Test, Test,
Test
2.
Chunk the content: Assume visitors are in a hurry.
Make it as easy as possible for them to scan your content so
they can identify and focus on the relevant information.
Provide plenty of subheads.
Use white space to separate chunks of information.
3.
Create meaningful categories: Categories should be based on
customer's needs, not the assumptions about how information should
be presented.
4.
Design for Speed:
5.
Follow accepted standards:
6.
Avoid unnecessary graphics:
7.
Design for easy reading:
8.
Design for universal access and for the lowest common
denominator:
9.
Keep visitors informed of their current location:
10.
Design for printing
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